After completing her Pilates certified teacher training program, Etalon founder Kristina Rudzinskaya noticed that people in the office she worked in slouched over their laptops, developing stress, tension, and pain. She observed how common and deteriorating slouching was, and with her love for Pilates, fashion, and sustainability set about creating a solution to help people live pain-free and fuller lives. The result is Etalon Posture Apparel, which is sustainably manufactured in the Bay Area using fabric from rPET (recycled post-consumer plastic bottles) with a modified structure that makes it biodegradable. Here Etalon Chief Marketing Officer Katherine Sakovich tells us about the benefits of wearing a posture bra.
Posture problems are one of the most ignored health issues. Between brushing your teeth, taking supplements, and exercising, what part of your wellness routine is dedicated to standing up straight? Roughly 73% of the population complain of having a problem with their posture. As more of us work from home and spend more time hunched over in front of a screen, these issues are only getting worse. But you don’t need to wait for the pain to take over. With a little help, you can start to improve your posture and take control of your body now.
“Good posture not only influences your physical health and appearance, it also can impact your confidence and success when it comes to social interactions and your career.”
THE SURPRISING EFFECTS OF BAD POSTURE AND SLOUCHING
Leads to chronic health problems
Poor posture can put strain on the muscles, tendons, and ligaments in your back, leading to pain and discomfort. Decreased flexibility makes it more difficult for your muscles and joints to move through their full range of motion. This can make it harder to perform certain activities and can also increase your risk of injury.
Remember that everything in our body is connected. Studies have shown that poor posture can even lead to an increase in blood pressure, making it harder for the heart to pump blood effectively. Slouching or sitting in a hunched position can even affect your digestion, leading to issues like constipation and acid reflux.
Causes changes to your physical appearance
Poor body alignment weakens the chin and neck muscles, and slouching affects facial muscles, making your skin become laxer. Rounded shoulders create a saggy jawline and tightness in the chest. Hunching over can cause wrinkles and lines to form on your face, making you look older. Poor posture can also impact your overall appearance. Good posture can help you look taller and leaner while poor posture may make you look shorter and wider.
Influences your self-esteem and success
Good posture not only influences your physical health and appearance, it also can impact your confidence and success when it comes to social interactions and your career.
Social psychologist Amy Cuddy describes a “power posture” as simply standing up straight with your shoulders back. This “power posture” gives people more confidence, even if they actually don’t feel confident. According to Cuddy, posture impacts how others perceive you and how you perceive yourself. This is due to a few things going on in your body: When you stand up straight, your testosterone levels increase, and your stress hormones decrease. Also, when you slouch, you restrict your breathing, making it difficult to speak.
Impacts your dating and social life
A new study published in the Proceedings of the National Academy of Sciences found that hunching over may be just as bad for your dating life as it is for your spine. Scientists analyzed a film of 144 speed-dating sessions and found that open postures and gestures, such as outspread arms and legs, were strongly associated with desirability. People who made such “expansive” gestures had nearly double the odds of piquing a potential partner’s interest as those who hunched over or kept their hands and legs close to their bodies. Similar magic happened with profiles on dating websites: “Closed” positions on a photo got almost 30% less swipes compared to “open” and straight positions.
HOW TO IMPROVE YOUR POSTURE WITHOUT SPENDING $$$ ON MASSAGES AND CHIROPRACTORS?
Improving your posture isn’t a simple one-day treatment. But there is good news! You don’t need to change your lifestyle, wear awkward posture correctors, or spend a lot on a chiropractor. You can simply incorporate a functional fashion piece that helps your muscles learn how to naturally keep a good posture without you having to constantly think about it.
The Etalon™ Posture Bra is engineered for maximum effectiveness with six adjustable straps that work to engage the upper back muscles. Our unique patent-pending technology improves proprioception and promotes better alignment, postural awareness, and muscle memory over time. Unlike most other posture correctors, Etalon™ has customizable levels that meet you where you are in your posture journey. The bra help you develop better alignment at your own comfort level and pace. This gradual approach makes for a more comfortable and stress-free experience.
The Etalon™ bra’s anatomical construction is suitable for every woman’s body. It accommodates for any type of physical activity as well as natural fluctuations that your body experiences throughout the day. It’s also orthopedist-approved and chiropractor-loved!
THERE ARE SEVERAL BENEFITS TO WEARING THE ETALON™ POSTURE BRA, INCLUDING:
1. Improved posture: A posture bra provides support to the back and shoulders, helping to keep the spine aligned in a natural and healthy position. This can reduce the risk of developing poor posture and help improve existing posture issues.
2. Relief from back pain: Poor posture can lead to back pain, especially in the lower back. A posture bra can help alleviate this pain by providing support to the back and shoulders, taking some of the strain off the lower back muscles.
3. Enhanced comfort: A posture bra is designed to be comfortable, with wide straps and a supportive band that helps to distribute weight evenly across your back and shoulders. This reduces discomfort and makes it easier for you to go about your daily activities.
4. Improved appearance: Many people have found that wearing a posture bra even helps them look taller, slimmer, and more confident.
A posture bra can be a great investment for anyone looking to improve their posture and reduce back pain. Whether you spend long hours at a desk or simply want to improve your overall health and appearance, a posture bra can be a simple, effective, and comfortable solution.
View the Etalon profile.