Team

Ferron Salniker

Ferron Salniker

Ferron was born and raised in Oakland and Berkeley, and has been fascinated by local products since her first Burlingame-made It’s It ice cream sandwich in the 7th grade. As a freelance journalist, Ferron has covered local food producers and culture for regional publications including SFWeekly, Edible Marin & Wine Country and 7×7. Ferron has lived in South America, Mexico and Turkey, and her travel guides and global food reporting have appeared in Munchies, Roads & Kingdoms and other travel publications.

Passionate about supporting the artists and entrepreneurs that make our communities unique, Ferron has ten years of experience as a communications strategist and event producer mainly for business development non-profits, most recently as a founding staff member of SFMade, the first non-profit of its kind supporting and promoting local manufacturers.

Jason Lees

Jason was born in the North of England, grew up in Southern California, and has lived and worked in the Bay Area for over twenty-five years. His background includes furniture and accessory design, interior design, woodworking, graphic design and writing.

In 2003 Jason launched his own company, Jason Lees Design, an Oakland-based studio that designs handcrafted modern furniture and accessories made in the Bay Area. His work has been exhibited at the Museum of Craft and Design and featured in numerous publications including San Francisco Magazine, 7×7, The San Francisco Chronicle, The San Jose Mercury News, The World of Interiors and Interior Design Magazine. A former music writer, Jason loves music, art, film, design and travel, and gets inspired by the artisans and creative entrepreneurs whose passion for their work helps make their communities and our world a more interesting, and better place.

Friends

FLIGHT DESIGN Co.

Graphic Design & Branding

FLIGHT DESIGN Co. is a small strategy and graphic design studio based out of the SF Bay Area. Serving artists and entrepreneurs, thought leaders and innovators, our team of four help translate big ideas into real world application by partnering creative strategy with high-quality design.

Quarry Hill Consulting

Public Relations

Quarry Hill Consulting is a strategic marketing and PR firm that focuses on digital marketing, social media and partnerships. Founder Hilary Sessions has over a decade of experience in interior design, business management and marketing. QHC is a full-service public relations and marketing agency offering consulting and branding services to interior designers and luxury brands.

The Barlow

Event Partner

The Barlow is a 12-acre Bay Area outdoor market district in Sebastopol, California featuring local food, wine, beer, spirits and crafts made onsite by Sonoma County artisans. The Bay Area Made Holiday Market is hosted in their beautiful event venue.


eszter+david

Photography

eszter+david are an Australian-born, San Francisco-based photographic team with David behind the camera and Eszter looking after all things production related from pre to post. Their photography encompasses many genres including hotel/resort, lifestyle and environmental portraiture and their assignments see them shooting around the globe.


Nicola Parisi

Photography

Nicola Parisi is a freelance photographer and graphic designer based in San Francisco. Over the last year, she has particularly enjoyed documenting people in their homes and studios – spaces that show a lot of character and enable people to be most at ease. When she’s not behind the camera or computer, you’ll usually find her making jewelry, refurbishing skateboards, cooking without recipes, riding her bike, or making chocolate from scratch.