WEAR ETALON LLC is a California-based company producing sustainable apparel that helps people to solve posture issues. Etalon Posture Apparel is designed and sustainably manufactured in California using fabric from rPET (recycled post consumer plastic bottles) with a modified structure that makes it biodegradable.

Etalon was founded in 2020 by a certified Pilates instructor Kristina Rudzinskaya to promote healthy posture habits in people all over the world. The company’s mission is to create alignment in people’s lives by helping them to create alignment in their bodies.