We formulate Wilderness Perfume by distilling and extracting fragrance from wildflowers, plants, bark, moss, mushrooms, and tree trimmings that we harvest on the trail. All of our products are named for the wild places they come from. We are building a new fragrance grammar of the American West. Our company is built on the simple idea that nothing smells better than the forest and that the only way to bring this beauty home is to first strap on your boots and go there.
We crawl around in mountain meadows. We smell the wet earth beneath fir trees, and spend whiskey-fueled hours arguing over the scent of the wind sweeping over a glacier. We make our fragrances throughout the West, on dirt roads and trails, around campfires, and in our Oakland, California workshop. All to capture the beauty of the Mojave Desert at sunrise, or a late-season Sierra with winter right around the corner.
All Juniper Ridge products are 100% Wildcrafted and produced using old perfume making techniques including distillation, tincturing, infusion and enfleurage. A hundred years ago, all perfumes were made this way. Today we’re the only ones who handle every step of the process ourselves, from beginning to end. These formulas vary from year to year and harvest to harvest, based on rainfall, temperature, exact harvesting location, and season. The exact formula depends on what we find in the wind, a conversation with the living, wild ecology.