Established in 2021 by Creative Director Lauryn Menard and Design Director Baillie Mishler, PROWL is a design studio creating new solutions for people and the planet by employing materials, processes, and technology more responsibly. They are reorienting industrial design to achieve a regenerative future. Their services include Industrial Design, CMF (Color Material Finish) Strategy + Specification, and Design Strategy + Foresight. Lauryn and Baillie both have extensive backgrounds in industrial design, and since founding PROWL have collaborated on product designs with Bay Area Made member companies Gantri, Biome, and Model No. Here they share their approach to regenerative design.
“Instead of asking how we can do less bad, we ask how we can do the most good,” explains PROWL co-founder Lauryn Menard. “For us, that means beginning with the end in mind to fully understand what each product, material, or space we design can become. We give equal weight to design and its eventual regeneration. All stages of a product’s lifecycle are symbiotic and inseparable.”
PROWL is a design studio creating new solutions for people and the planet by employing materials, processes, and technology more responsibly. We are reorienting industrial design to achieve a regenerative future.
Simply put, we are here to set new precedents for the design industry.
“Collaborate to be stronger, together. Strategic partnerships increase the capacity to create the regenerative future.”
With our sights set on a regenerative future, we are committed to a holistic approach in everything we do. Our work is research-based, materials-focused, and fosters values-driven growth and tangible impact. We work with our clients to help them prioritize systemic goals, harness emerging trends and technologies, and realize their long-term vision. Unburdened by aesthetic agendas, our solutions emerge organically in response to our client’s most critical questions. This approach has manifested in a variety of forms—products, interiors, environments, experiences, and strategies—across multiple industries.
Our projects include:
- Interiors for the first electrically powered travel trailer
- A collection of 3D-printed, plant-based lights
- An experiential exhibition inspired by the California wildfires
- A productized plant wall manufactured with fully circular materials
In order to communicate our process and hold ourselves accountable to our regenerative design practices, we have established 5 key Regenerative Design Principles:
1 – Give equal weight to design and its regeneration. They are symbiotic and inseparable.
2 – Place materials at the center of development. A product’s journey from beginning to end is distilled simply to its material composition.
3 – Expect more from sustainable design. It is a potent way to fortify utility, enrich performance, and protect the future.
4 – Measure success by practicality. Effective regenerative design is inherently useful, durable, and therefore valuable.
5 – Collaborate to be stronger, together. Strategic partnerships increase the capacity to create the regenerative future.