We’re here to help you take good care of yourself and feel good about how you look every single day by designing UV sun protection street apparel with an elevated look and a bit of attitude – looks you can wear anywhere and keep your skin sun protected year round.

It’s an attitude that starts with looking in the mirror and extends beyond skin deep.

We do this with sustainability, value and the environment in mind, sourcing colorful fabrics that are soft, stretchy, free of harmful chemicals and heavy metals, and are permanently UV blocking so the UPF doesn’t wash out in laundry. Our textile partners adhere to global recycling and renewable energy standards and are OEKO-TEX, as well as REACH, GRS, or Bluesign certified. We also up-cycle leftover fabric into fashionable accessories!

Our founder, Sharone, is proudly First Gen. When designing she envisions fashion with purpose that will inspire you to interpret and make it your own style.

(415) 335-9331