We evolved from a simple desire to look and feel good every day while keeping our skin healthy. Our mission is to create sun protection streetwear – UPF clothing with a look and feel that gets your skin noticed and has an everyday, wearable sensibility that’s beyond the beach, resort or activewear.
Our designs feel soft and comfortable, yet look stylish to wear any day you want to protect your skin. Made with premium fabric permanently infused with the same ingredients as sunscreen, so you don’t need to wonder if it’s time to reapply.
HELIADES’ textile partners adhere to global recycling and renewable energy standards, and our fabric is certified UPF 50 and free of harmful chemicals for sensitive skin. We upcycle our leftover fabric into fashionable accessories.
Founder Sharone is proudly First Gen. She loves forward fashion with purpose, combining a color palette that appeals to all skin tones and every individual because the sun’s UV rays impact us all.